Our Managing Director


Ms Jocelyn Chng was and still is the driving force behind the success of Sin Hwa Dee Foodstuff. At the young age of 21 years old, she was entrusted with the great responsibility of running the family soy sauce business following the unfortunate death of her father, Mr Chng Kee in 1989. She was then a full time student at the University of Singapore.

With a strong passion and a clear vision to bring Sin Hwa Dee forward, she transformed the traditional family-run business into a modern, global company, with a strong commitment to technology and innovation in its manufacturing process. Her success was well recognized by her accumulation of many awards under her belt.

NUS Winner of Best Entrepreneur 2005
Mont Blanc Businesswomen of the Year 2003
Nominated for Young Chinese Entrepreneur Award 2002 organized by Yazhou
Woman Entrepreneur 2001 by ASME
Other Positions :
Director, Social Innovation Park

Council Member of North East Community Development Council